![]() I’d given examples to illustrate each element and shared a case study of a client’s brand to bring it all to life. It’s not black and white – it’s greyĭuring the workshop, I’d set out in black and white what a personal brand is and the six elements that go into one. And it was something I was reminded of when I had an email from someone who’d been on a personal brand workshop I’d run. I first came across this concept in a book by Chip and Dan Heath entitled Made To Stick – a fascinating look at why some ideas take hold and others fall by the wayside. (Or if you’re an expert on a subject, you’ve made it to the penthouse suite.) Once that happens, passing that knowledge on to others becomes harder, because their insight is at ground zero, while yours has already taken the elevator a few floors up. ![]() You forget what it’s like to not know what you know. ![]() ![]() In fact, we all suffer from a curse.ĭon’t get me wrong, knowledge is a wonderful thing, but for every gem of insight you gain, there’s something you lose: ![]()
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